Welcome to MLM-TheTruth.com
You came to the right place for authoritative answers to your questions and reliable guidance in making decisions about MLM participation and/or help with recovery. This information is based on the most extensive research ever done on MLM compensation plans and profitability, on distinguishing characteristics separating legitimate direct selling from pyramid or chain selling, and on the deceptions used to sell recruitment-driven MLMs, or product-based pyramid schemes.
About Consumer Awareness Institute
Our mission is to seek and share the truth about MLM (multi-level marketing – or pyramid/endless chain recruitment schemes), through research, analysis, and 15 years of worldwide feedback. Numerous research studies and reports by Dr. Jon M. Taylor, top MLM expert advocating for consumers, are posted on this web site, including evaluations of over 400 MLMs and of their profitability. (See menu selections above.) Thousands of consumers have thus been guided to make better decisions regarding home business opportunities. More…
News & Developments
Consumer Protection awards – and Consumer Protection Turkey awards.
Also – This letter deserves an MLM recruitment turkey award: Homeless man recruited by MLM person forced to walk 20 miles when he refuses to buy into an MLM program.
The FTC issued its final Business Opportunity Rule – exempting MLM!
After a corrupt and irresponsible rulemaking proceeding, the Federal Trade Commission recently stepped away from its role as the nation’s consumer watchdog when it issued its final Business Opportunity Rule (BOR). It is actually a good rule except for one thing – MLM companies – by far the most prevalent (over 90%) of all business opportunity sellers – are exempt from having to disclose any information to prospects to protect them from MLM fraud, which (with its inherent flaw of unlimited recruitment of endless chains of participants) is endemic to the industry. How did this happen? See last item in MLM-theTruth Update — Issue #5)
About our research
15 years of research on over 400 MLMs formed the basis of these reports. It's the most extensive ever done on MLM as a business model, as well as on specific programs.
Or – you can watch these YouTube videos, which do a good job of summarizing these issues from a different source:
“Exposing the Lies of Multi Level Marketing! The Truth”
“I'm a Direct Seller, I'm a Multi Level Marketer! THEY ARE NOT THE SAME THING!"
“I still think it is a pyramid scheme . . . THE TRUTH”
FREE eBook
This book is a summary of thousands of pages of research – and feedback from all over the world – on over 400 MLM programs. You will better be able to define and separate MLM from all other sales programs. You will learn what you need to know about market saturation, high prices of MLM products, costs to recruit a downline, high attrition rates, odds of profiting in MLM, typical misrepresentations used in recruitment, and who are the villains and victims in MLM. You will also discover critical informattion about the morality and legality of MLM and why law enforcement is mostly silent on MLM fraud. You will discover what a "good MLM" would look like. And you will learn what actions you can take to protect you and your loved ones from loss of money, family, and friends from MLM partiication.
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Disclaimer: These reports are intended purely to communicate information in accordance with the right of free speech. They do not constitute legal or tax advice. Anyone seeking such advice should consult a competent professional who has expertise in endless chain or pyramid selling schemes. Readers are specifically advised to obey all applicable laws, whether or not enforced in their area. Neither the Consumer Awareness Institute nor the authors assume any responsibility for the consequences of anyone acting according to the information in these reports.